“Here’s some great advice. Don’t directly buy links and don’t employ Link Building strategies that use software programmes that automatically generate links. You will be spotted, hunted, tracked down and you will fall down the search rankings. It’s a waste of time and money.”

Black Hat Tactics

In the world of back-linking, Black Hats represent the dark side; don’t get pulled into this world. They indulge in tactics that are frowned upon and if you are discovered associating with the power of the dark side, you will be hurt. Keep Link White Hat on at all times, because this is the true path of righteousness!

SEO Linking Building Strategies

– keep your hands clean!

Link building strategies are no longer about numbers! Its no longer about bums on seats.  It’s all about quality and relevance. There are numerous tools which will show you your inbound links. Every month, run a check to see who’s linking to your site. Some you will know about, some might come as a surprise (good and bad), and some will downright annoy you. Many sites will be pining you in the hope that you might reciprocate. Others believe that outward links from their site, to yours, will increase their SEO juice. In some cases that might be true, usually it’s not. Your starting point has to be build a legitimate linking strategy which is both ‘natural’ and ‘promoted.’

1Natural Links

Here’s a basic principle about links – they will come if your website is well-structured, adheres to the basic SEO rules, is attractive and contains good content. Even by word of mouth, a site will start to generate natural link building  from people who like the look of what you’re doing. These are some of the most important links you’ll ever generate, so don’t neglect these. Search engines like to see strong organic links and they value these most highly. So do the basics right and these will come.

2Bad Links

Do a quick search and you’ll find thousands of websites offering you a quick way to paradise, and they’ll make it sound so tempting. For just a few dollars, they will deliver link after link guaranteed to boost your rankings the best way. Don’t believe them. Here’s some great advice. Don’t directly buy links and don’t use software programmes that automatically generate links. You will be spotted, hunted, tracked down and you will fall down the search rankings. It’s a waste of time and money.

3Quality Links

Remember that word quality. It may be over-used these days, but it’s a mantra that every webmaster and website owner should have ringing in their heads. It relates to site structure, content and links. Quality links are those that are built on inbound links from sites that value your site and those that you have gained because someone thinks you are worth it. They quite happy to associate their wonderful site with your wonderful site. You can encourage this by pointing them in the right way, but you cannot exchange money for a link. It will stand out a mile.

Need help with your Link Building Strategy?

Creating a link building strategy takes time and effort, and we do it for many clients. If you want to learn more about the way we see it, then give us a shout and we’ll gladly share our knowledge.