“What frustrates us most is clients whom we rely on for story ideas who can’t think of anything to say! They sit at their desks day in, day out, doing their job, yet when we ask them for background information on their sector, they don’t have anything to say, even though we know that they are clever at their business.”
The origins of all good websites are the keywords. See these not as the first brick in the wall, but as a solid foundation for future growth. Get the keywords right and the rest will follow.
Google Friendly SEO Content Writing Services
We keep banging on throughout this site that quality is the key to success when it comes to digital marketing and this is especially true with SEO Content Writing.
If you want to appreciate the standards you should be aiming for, think about the level that professional journalist operate at; including writers, sub-editors and picture editors. These guys know how to exploit words and pictures to gain their readers’ interests.
But, interestingly, you should also be aware that as digital media has started to increase in importance, so journalists have had to retrain to understand the basics of SEO content writing. As digital editors become as important as print editors, so the rules of search engine optimisation content are changing.
Here’s our quick guide to quality content writing.
If you have a site selling cut flowers, don’t start pontificating about the latest TV programmes you might like. What users of your site (and other sites) require is informative and authoritative articles on cut flowers. Stick to what you know best. You cannot be a master of all things, so use your sector knowledge to best effect and keep it tight.
What frustrates us most is clients whom we rely on for story ideas who can’t think of anything to say! They sit at their desks day in, day out, doing their job, yet when we ask them for background information on their sector, they don’t have anything to say, even though we know that they are clever at their business. Writers need a steer; just a few facts to build and develop a story.
A small number of keywords (or, key phrases) should underpin the text. Remember that a piece of search engine optimisation has two audiences: the search engines and your users. So, to please both takes a little bit of skill. The keywords are there to please the search engine spider (and these have to relate to your tags) and the remainder of the article has to engage the reader. But don’t overuse the keyword (around two to four per cent density is ideal), and don’t force them. Indeed, if they keywords don’t work in a particular piece of text, drop them.
3You Can Smell BS a Mile Off!
Don’t waffle and don’t pad out your writing; if you have nothing to say, get a new writer, or give up. Pieces of Google friendly content range from 150 words (snippets), through to blogs (around 250), news (also around 250), to articles (300 to 350 words), to feature pieces (500 plus).
For example, for a tight blog, 250 words is ideal. It’s enough to develop a theme, engage a reader and make a point. Any longer and you’re in danger of boring the reader.
4Bad Spelling and Grammar
The biggest turn-off for everyone in is bad spelling and poor grammar. We might be in the text age, but language conventions are still key. So avoid too many word abbreviations, check you’re spelling and get the sentence structure spot on, otherwise people will turn away in droves.
Only just accept content from your harassed writer and whack it on your site. Ask if they have had it proofed and if not, get someone with fresh eyes to check it over. Even the world’s top journalists have their work scrutinised by subs. The person writing the content shouldn’t be the one trying to spot the spelling mistakes, or grammar problems.
5Would You Read This?
Our basic test for content writing is to sit down in front of our own content and ask ourselves this question: would we read this and enjoy it, learn from it, or do something it asks of us?
If we can’t answer that question, we start again. Content has to work for its living. The days when it was wallpaper in which to decorate the site have gone. Now content has to be maximised throughout the web – it is one of the most powerful SEO tools out there.
Need Help with Content Writing?
We place great emphasis on content marketing and will ensure that clients get material that works for them. If you want to learn more about quality content, then have a chat with us or call us on 020 3286 5639