When it comes to what can you expect in terms of SEO Services from a digital marketing agency, it’s worth bearing in mind just what is on offer and how far you can use an external resource to fulfil your marketing aims.
The thing to always bear in mind is that SEO Services is a vast subject which contains a number of sub disciplines, which means that before any agency is approached, you have to be sure of what you require.
For example, if you have a new build and wish to begin a search engine optimisation strategy, then onsite SEO will be needed. On the other hand, offsite SEO could be needed if the webmaster feels their site is fully optimised and could do with some external help.
So, first things first, get the brief right. An agency will only be as effective as the brief. That does not necessarily mean that you have to be an expert at SEO yourself, but it does mean that you need defined objectives.
Walking into an agency and declaring that you need to up sales, a lot, might sound very gun ho and macho, but it just means you’ll end up actually pay more for the agency, explaining just what you mean.
And the brief then becomes the focus of the dealings with the agency. From the brief a plan should emerge which details objectives, targets, timelines and project management.
This means that there can be little misunderstanding between client and agency when it comes to client services.
Contact Cayenne Red to discuss your SEO requirements