SEO Keyword Research – Get it Right First Time
It’s what it says on the box, or is it? SEO keyword research is imperative to your online success. Gone are the days when we blindly enter search terms without understanding what it is that people are actually searching for.
Keyword research is now a highly detailed process and a professional agency will ensure that you choose the right keywords and phrases from the start. Understanding how real people search for your business, or services online, is crucial to the development of your SEO strategy.
Firstly we talk to you, the client; you understand your business and know your own products best. We start with your list of words, products, or topics that most correctly identifies with your business. The terms which you are looking to rank for on SERP (Search Engine Results Pages) and Google. These five to ten ‘key’ words will then form the basis of our keyword research, which will be tested before settling on a final list.
We will consider your competitors and what keywords, or search terms, they exploit, and we will look at all available data sources including Google keyword Tool, Webmaster, Analytics and AdWords. This provides another good check for your list of keywords; identifying any terms you may have missed, as well as giving you a good idea of any new terms that you had not previously considered.
Ultimately our aim is to get you a keyword list that will provide some quick-wins as well as aligning with your longer term strategic SEO goals. We will also review your list to make sure that there is a good balance of long-tail and short-tail keywords.
Once we have agreed a keyword list, we will then analyse and build on it each month to ensure that you are getting the most from your SEO investment.
Need Help With Your SEO?
Contact Cayenne Red today to review your keywords and find new opportunities for your online business.