SEO Strategy

SEO Strategy – Raise Your Online Profile for Best Results

Are you looking to maximise your online sales potential?  Then you need to put a clearly defined Search Engine Optimisation (SEO) strategy. SEO is a highly effective tool that requires planning and insight to maximise your online traffic.

Designing and implementing an expert strategic SEO plan will ensure that you move your website to the top of search rankings and build an authoritative online presence.

Here at Cayenne Red, we give our our clients advice on all aspects of search engine optimisation. We have set up some guidelines for you to consider below. However, due to the technical nature of many aspects of SEO, we recommend that you employ the support of an SEO expert agency such as Cayenne Red. This will save you time and money. It will also deliver you much better results. By considering the steps outlined below, you will also appreciate the amount of work that goes into getting the best search engine rankings.

Steps to create an effective SEO strategy:

  • Identify Your Target Audience
  • Keyword Research
  • Develop a Content Plan
  • Define Quick-wins in Your SEO Plan, Understand Any Missed Opportunities
  • Incorporate Link Building Strategies
  • Understand Your Competitors and What They Are Doing Right; Analyse Your Content, What Is Working and What Is Not
  • Prioritise & Summarise

Whilst there is considerable work to be done around each of the steps above, making the effort to create and implement a SEO strategic plan will ensure you have taken every possible step to ensure success.

Once you have your plan in place, you can then start to curate content specific to your target audience.  This is all based on the keyword research you have done.

How can Cayenne Red help you with your SEO Strategy?

Most people think of SEO as a list of specific keywords which Google uses to rank your website. Whilst this is true, it is just the tip of the iceberg. You need to see SEO more as a machine with many moving parts that work together for the sole purpose of getting your website highly ranked by Google. Aspects within the machine are not only limited to, but contain vital moving parts. These might be keyword research, informative content/SEO focussed content, blog articles, link building, website optimisation (review of metadata, image tags, UX, quality of links etc.), or use of video content. All these key parts of your SEO strategy need to work together to make your online presence a success.

Remember that no one single SEO activity is likely to be successful on its own. They all work and interact together. At Cayenne Red, we create SEO strategies that takes into account the entire machine. We ensure that all components are working together for the maximum effect.

And remember, if you are wondering if you should have a marketing budget for SEO, take a look around the internet. If you see your competitors on the first page, this is no accident. They are already investing time and money on search engine optimisation services.

Ensure you choose the SEO consultant with a proven track record and the know-how to strategically plan your SEO take-over. Contact Cayenne Red today on 020 3286 1153!