{"id":1768,"date":"2015-08-02T13:53:17","date_gmt":"2015-08-02T12:53:17","guid":{"rendered":"http:\/\/cayennered.com\/?p=1768"},"modified":"2017-02-02T12:33:34","modified_gmt":"2017-02-02T12:33:34","slug":"ppc-agency-need","status":"publish","type":"post","link":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02","title":{"rendered":"Is Your PPC Agency Doing What You Need Them To?"},"content":{"rendered":"

Is Your PPC Agency Doing What You Need Them To?<\/b><\/p>\n

When you invest in a PPC agency you expect your investment to reap the rewards. Often your goals are geared towards increasing profits.\u00a0 If you see that the bottom line is not improving, you may want to review your agency\u2019s performance.\u00a0 The following are considerations given as an aid to reviewing your PPC agency.<\/p>\n

Getting Started and setting goals<\/b><\/p>\n

When you first met or spoke to the PPC agency<\/a>\u00a0did you feel that they asked for enough information about your business? Was there adequate discussion regarding your goals and did you feel these goals were understood? When you signed on the dotted line, did you receive a plan of action detailing what your money would be paying for and how the company were planning to tackle any hurdles and achieve your goals?<\/p>\n

Communication & Reporting<\/b><\/p>\n

<\/b>Are you kept in the loop at all times? Do you receive regular reports outlining performance and changes to the PPC campaign aimed at improving performance?\u00a0 It\u2019s essential your agency out lines on-going performance changes.<\/p>\n

Ad Copy Testing<\/b><\/p>\n

<\/b>Does your agency continually test and optimise adcopy?\u00a0 Do they constantly look to improve your campaign\u2019s click through rate (ctr)?\u00a0 It\u2019s important your agency demonstrate how they are testing new advertising copy.\u00a0 The higher your campaign\u2019s CTR, the lower cost per click you will pay.<\/p>\n

Managing and Reducing your cost per click<\/b><\/p>\n

<\/b>Does your agency overly use broad matching when setting up your campaign? Broad matching allows an agency to target many related keywords.\u00a0 However, there is a down side to using broad matching and that is your advert may be shown on irrelevant keywords costing you needless money.<\/p>\n

Your PPC agency must demonstrate how they use negative matching to remove unrelated keywords picked up through broad matching.\u00a0 Your agency should demonstrate how they are saving you money and reducing your cost per click.<\/p>\n

Onsite Optimisation<\/b><\/p>\n

Has your agency made any recommendations on how to improve the sales conversion performance from your PPC traffic?\u00a0 It is essential your agency understand how well your PPC traffic converts.\u00a0 They should review your website and understand how well it will convert and provide recommendations on improvements.\u00a0 There is no point paying for traffic if that traffic does not convert.<\/p>\n

Do you need to review your PPC agency?<\/strong><\/p>\n

If any of this sounds familiar and your agency is undertaking some of the considerations outlined, it is more than likely they are doing a good job.\u00a0 If not, then it may be time to review your PPC agency<\/a>.\u00a0 If you have any questions regarding PPC management, CayenneRed<\/a> will happily answer those questions.<\/p>\n

Cayenne Red<\/a> is a Digital Marketing Agency specialising in Bespoke Web Design, SEO, PPC, Affiliate Marketing Management & Social Media Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

Is Your PPC Agency Doing What You Need Them To? When you invest in a PPC agency you expect your investment to reap the rewards…. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"\nIs Your PPC Agency Doing What You Need Them To? - Cayenne Red<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your PPC Agency Doing What You Need Them To? - Cayenne Red\" \/>\n<meta property=\"og:description\" content=\"Is Your PPC Agency Doing What You Need Them To? When you invest in a PPC agency you expect your investment to reap the rewards....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/\" \/>\n<meta property=\"og:site_name\" content=\"Cayenne Red\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-02T12:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-02T12:33:34+00:00\" \/>\n<meta name=\"author\" content=\"redtor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redtor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/\",\"url\":\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/\",\"name\":\"Is Your PPC Agency Doing What You Need Them To? - Cayenne Red\",\"isPartOf\":{\"@id\":\"https:\/\/cayennered.com\/#website\"},\"datePublished\":\"2015-08-02T12:53:17+00:00\",\"dateModified\":\"2017-02-02T12:33:34+00:00\",\"author\":{\"@id\":\"https:\/\/cayennered.com\/#\/schema\/person\/401506f887c328db2e693fe38169612b\"},\"breadcrumb\":{\"@id\":\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cayennered.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your PPC Agency Doing What You Need Them To?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cayennered.com\/#website\",\"url\":\"https:\/\/cayennered.com\/\",\"name\":\"Cayenne Red\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cayennered.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cayennered.com\/#\/schema\/person\/401506f887c328db2e693fe38169612b\",\"name\":\"redtor\",\"url\":\"https:\/\/cayennered.com\/author\/redtor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your PPC Agency Doing What You Need Them To? - Cayenne Red","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/","og_locale":"en_GB","og_type":"article","og_title":"Is Your PPC Agency Doing What You Need Them To? - Cayenne Red","og_description":"Is Your PPC Agency Doing What You Need Them To? When you invest in a PPC agency you expect your investment to reap the rewards....","og_url":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/","og_site_name":"Cayenne Red","article_published_time":"2015-08-02T12:53:17+00:00","article_modified_time":"2017-02-02T12:33:34+00:00","author":"redtor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"redtor","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/","url":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/","name":"Is Your PPC Agency Doing What You Need Them To? - Cayenne Red","isPartOf":{"@id":"https:\/\/cayennered.com\/#website"},"datePublished":"2015-08-02T12:53:17+00:00","dateModified":"2017-02-02T12:33:34+00:00","author":{"@id":"https:\/\/cayennered.com\/#\/schema\/person\/401506f887c328db2e693fe38169612b"},"breadcrumb":{"@id":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cayennered.com\/is-your-ppc-agency-doing-what-you-need-them-to\/2015-08-02\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cayennered.com\/"},{"@type":"ListItem","position":2,"name":"Is Your PPC Agency Doing What You Need Them To?"}]},{"@type":"WebSite","@id":"https:\/\/cayennered.com\/#website","url":"https:\/\/cayennered.com\/","name":"Cayenne Red","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cayennered.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cayennered.com\/#\/schema\/person\/401506f887c328db2e693fe38169612b","name":"redtor","url":"https:\/\/cayennered.com\/author\/redtor\/"}]}},"_links":{"self":[{"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/posts\/1768"}],"collection":[{"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":0,"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/posts\/1768\/revisions"}],"wp:attachment":[{"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/media?parent=1768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/categories?post=1768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cayennered.com\/wp-json\/wp\/v2\/tags?post=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}