The digital marketing agency world is awash with the news that Google has \u2018downgraded\u2019 its own Chrome browser within its own search results after \u2018discovering\u2019 that was the subject of a marketing campaign which actually paid money to bloggers who included a promotional video on their site.<\/p>\n
Now, this is a huge embarrassment to Google, because firstly, they don\u2019t like paid links which they reckon is an unfair way of manipulating back links and secondly, they hate what\u2019s known as \u2018thin\u2019 content. A promotional video, such as the one talking about their own browser, is not usually viewed in the best light by Google and they have slapped the wrists of many companies employing such tactics.<\/p>\n
So, a little awkward to say the least that they should find themselves in the firing line, but also somewhat hollow to penalise themselves with a downgrading which is meant to impress the folks in the digital marketing agency world. The words, \u201coh yeah\u201d, resonated around the industry like a recent British storm.<\/p>\n
In Google\u2019s defence of course, they have fingered someone else to take the hit, a third party marketing agency called Essence Digital. Google have said, listen guv, we never asked these guys to approach any bloggers and place sponsored links.<\/p>\n
Essence Digital obligingly fell on their sword in spectacular fashion, gushing via its own statement:
\n\u201cGoogle never approved a sponsored-post campaign. They only agreed to buy online video ads. Google have consistently avoided paid postings to promote their products, because in their view these kind of promotions are not transparent or in the best interests of users.\u201d<\/p>\n
And just in case we didn\u2019t get the message loud and clear:
\n\u201cWe apologise to Google who clearly didn\u2019t authorise this.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The digital marketing agency world is awash with the news that Google has \u2018downgraded\u2019 its own Chrome browser within its own search results after \u2018discovering\u2019… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"\n