There is no better way to target a marketing spend than PPC, but what you need to ensure, is that the campaign is fully planned and conceived properly.<\/p>\n
And as with organic SEO, the whole skill behind PPC, or Pay Per Click, is the choice of the correct keywords, combined with an extremely strong message in the advertisement.<\/p>\n
First, take a look at the Google Adwords tool and start to understand, on a global and local basis, just how many people are searching for a particular phrase, or keyword.<\/p>\n
This is a fascinating process and literally hours spent with this tool, could save you thousands of pounds.<\/p>\n
And one of the most sobering parts of the process is testing what you believe to be a superb search term, only to find that about none people search on that term every month. In other word, forget it. The figures don\u2019t lie and if no-one\u2019s interested, then no-one will visit your site.<\/p>\n
But it\u2019s not just about the search numbers of course; the competition bar gives you an idea just how many other people are after that term.<\/p>\n
You will have to appreciate that certain sectors, and certain key terms, are extremely competitive and big money is needed to play with the big boys.<\/p>\n
And finally, once you start bidding on terms; ensure that your ad is properly structured and written in a way that convinces people to visit your site. It\u2019s not Shakespeare, but the old rules about writing clear, sharp and informative ad copy still apply.<\/p>\n","protected":false},"excerpt":{"rendered":"
There is no better way to target a marketing spend than PPC, but what you need to ensure, is that the campaign is fully planned… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"\n