{"id":1989,"date":"2013-04-22T09:21:06","date_gmt":"2013-04-22T08:21:06","guid":{"rendered":"http:\/\/cayennered.com\/?p=1989"},"modified":"2017-02-02T14:15:19","modified_gmt":"2017-02-02T14:15:19","slug":"online-pr-new-trick-old-dog","status":"publish","type":"post","link":"https:\/\/cayennered.com\/online-pr-a-new-trick-for-an-old-dog\/2013-04-22","title":{"rendered":"Online PR \u2013 A New Trick for an Old Dog"},"content":{"rendered":"<p>When it comes to online <a title=\"PR\" href=\"http:\/\/www.cayennered.com\/services\/pr\" target=\"_self\">PR<\/a>, the canny marketing person will know that this is one of the best ways to get market visibility and makes you realise that PR, which was rooted in a different age completely, has found a new lease of life.<\/p>\n<p>That\u2019s not to say that traditional PR has run its course, or that the days of the hand delivered press release and a hoped for few inches in a national newspaper have gone forever. It\u2019s just that online PR brings the marketing discipline into a new era.<\/p>\n<p>Online press releases do carry weight and if picked up by more than the distribution services (many which are highly credible and well ranked sites themselves), can have a viral effect on the internet, bringing great kudos and attention to the originator of the news.<\/p>\n<p>The trick of course is to tailor the online PR bump particularly for the internet and not as you would do for the magazine say Whippet Monthly.<\/p>\n<p>Which is why most journalists in the UK have been retrained to understand the meaning of terms such as search engine optimisation and keywords.<\/p>\n<p>There is a downside of course, in that much of the discipline of preparing a press release has gone out of the window, meaning that many examples released into the ether have bigger imaginations than Disney. It used to be that a traditional press release had to be accurate, truthful, informative and well written. Nowadays it\u2019s a seemingly ugly free for all which destroys credibility.<\/p>\n<p>So yes, online PR is great, but just check the source!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to online PR, the canny marketing person will know that this is one of the best ways to get market visibility and&#8230; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online PR \u2013 A New Trick for an Old Dog - Cayenne Red<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cayennered.com\/online-pr-a-new-trick-for-an-old-dog\/2013-04-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online PR \u2013 A New Trick for an Old Dog - 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