The idea of search marketing is based on the simple concept on who comes first near the top of the pile and although it exposes some of the problems with the internet, a solution is some way off.<\/p>\n
Indeed, search marketing in reality emulates more traditional types of marketing which apart from the major companies that can afford huge budgets, always comes down the question of how to get enough exposure for a smaller company\u2019s products and services.<\/p>\n
Search marketing is concerned with getting a company (or more usually its products and services), near the top of a search engine index page.<\/p>\n
The problem comes down to the ever growing size of the internet. Currently, the largest search engine is basically a huge index of all the websites that exist on the internet. It is similar to the index at the back of a large book, but the thing it doesn\u2019t do, it place the listings in alphabetical order.<\/p>\n
Now, arguably, that might be fairer, but then you\u2019d have every company named Aardvark, or AAAA Holdings. Nor would that system allow Google to fully monetise its search engine. So Google has created rules \u2013 commonly called algorithms \u2013 which index a website (in theory), in terms of its popularity. And this is judged on a number of secret criteria, although it\u2019s well known that it\u2019s basically popularity based. Thus, Google will look at number of website visitors and who links to a particular website, to judge where that site should be placed in their internet index.<\/p>\n
So that\u2019s search marketing basics \u2013 it\u2019s gets more complicated the more you try and figure out how to please Google and your website visitors!<\/p>\n","protected":false},"excerpt":{"rendered":"
The idea of search marketing is based on the simple concept on who comes first near the top of the pile and although it exposes… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"yoast_head":"\n