2Implementing the Brief
From the brief, the respective teams will start work on the look of the site, not only in terms of how it should look, but also structure (how many pages etc); navigation (the user route throughout the site); metadata (the all-important tags, or signposts, that are used by the search engines for ranking); and, last, but not least, the content (both text and images).
The build stage is when all the teams comes back together to create the finished website. It’s a coming together of all the components which have not been developed separately, but have been put together as part of a continuous process. Thus, the client will be able to publish a site that is not only designed properly, but one which has also been optimised at the same time.
It comes complete with a strong sense of identity, a easy to navigate structure, is fully geared for the search engines and also comes with quality and relevant content. It’s a process which flows from the original brief and an over-riding sense of creativity.
Bespoke designed websites are for the serious ecommerce players and they are designed to boost a website’s profitability and standing in front of the customer base.