1. The Brief
Ecommerce websites are businesses – they are there to make money and grow. Tailored web design is not just about a ‘pretty design’. The design has to be relevant to the overall objective of creating a profitable revenue generator. So, we start with the business brief. Just what does the client want with their website; what are their business objectives and how best can we make that happen for them?
2. Implementing the Brief
From the brief, the respective teams will start work on the look of the site, not only in terms of how it should look, but also structure (how many pages etc); navigation (the user route throughout the site); metadata (the all-important tags, or signposts, that are used by the search engines for ranking); and, last, but not least, the content (both text and images).
3. The Design Process
Once the designer has most parts of the jigsaw in front of him, he will begin work on the design which will go forward to the client as visuals. These are then discussed so that the final look is agreed upon. This might include a new logo, or just a website frame. Whatever comes out of the bespoke process, it will be aimed at increasing a site’s viability.
4. The Build
The build stage is when all the teams comes back together to create the finished website. It’s a coming together of all the components which have not been developed separately, but have been put together as part of a continuous process. Thus, the client will be able to publish a site that is not only designed properly, but one which has also been optimised at the same time.
