Creating Top Content marketing Routines for Small Businesses
Summary: Both Google and your readership expect good quality content and so for the purposes of search engine optimisation and customer satisfaction getting your content marketing right is essential.
Large businesses and smaller businesses all have the same or similar goals at the end of the day and that is to increase their visibility, gain more traffic and ultimately convert this traffic to sales. Smaller businesses without large advertising budgets have to rely a little more on the efforts of their search engine optimisation team coupled with good content marketing so it is essential that they get it right.
What Are Your Goals
Before launching a new content marketing strategy a business really needs to consider what they are trying to accomplish long and short term and use this information to filter out any content that perhaps doesn’t add any value while ensuring that what is shared is going to help them achieve that end goal while still being interesting for the reader.
Who Are You Targeting
It is important to consider from both a search engine optimisation point of view as well as a content marketing one who your target audience is or who you want to start reaching out to. Certain demographics veer towards certain content types and with a wealth of ways to share information and interact with your audience small businesses are spoilt for choice.
Use different content networks
Utilise different content sharing methods, for example YouTube videos, Podcasts, Facebook and Twitter, Instagram and more to ensure that you are reaching out in a way that appeals to the right people.
Have a look at your metrics to see when content is being accessed and shared the most time-wise and use this to schedule your content sharing most effectively.
Be Creative
Content does not necessarily always have to be written blog posts. These days businesses have realised that different people respond to a variety of content types differently and so use this as part of the content plan. Be creative and include not just blog posts but photos, interviews, slideshares, infographics, videos and more to share your message in a way that will keep a viewer’s interest. With the internet working the way that it does even very small businesses may make a big impact with their content marketing if they think outside the box somehow and remember that sharing information can be fun.
In addition to the fun factor people are more likely to share a photo, infographic or video on their social media accounts than a long winded article.
Don’t Share For the Sake of Sharing
It is better to post nothing rather than post poor quality or hastily thrown together content. Not only will your readers and visitors thank you, Google values top quality content highly and this may have a significant impact on your Google placement.
Many businesses employ a copywriter to help put together their written content as quality is assured, brand messages are included and of course copy is search engine optimised.
Effective content marketing for small businesses is about getting the most out of each piece of content shared by making it attractive to a range of people including of course the target audience, including calls to action and making it easy to share.
Sources:
http://searchenginewatch.com/article/2304036/Content-Marketing-for-Small-Business-The-Five-Ws
http://contentmarketinginstitute.com/2013/10/effective-content-marketing-strategy/