Designing and setting up a website can be an intricate process, you may have your own ideas of how you want it to look or read, visually how pleasing it should be to customer and how easy it can be for them to find what they’re looking for. Unbelievably there is a lot of work and research that goes into building the perfect website.

Basic things to think about are colour schemes, for example, what stands out but is not too vivid, and can text be easily read on the background colour?

Using templates is a great way to go, because they are already structured and provide you with the basics, you just have to pic colour schemes fonts and rename links.

Simple is more effective, it doesn’t have to be all singing and all dancing, just make sure that when designing a website it reflects your brand. If you’re a high end company, go for classy, chic and modern, if you provide a service, chose something that says I’m a professional. Don’t forget to think about your audience, if you’re trying to catch a teenager’s imagination, you’ve got to go with cool fonts, and possibly music and videos.

Most importantly content is key, users need to be able to find what they are looking for when they arrive at your site, so make sure your content is precise, and doesn’t waffle on too much. If you’re thinking about designing a website do some research, look at other companies in your market place and see what they have created, also look at the big players and analyse their sites to get some influence and ideas.