One of the best things about a company paying for a pay per click strategy is that it’s very effective advertising which can be accurately targeted to great effect.

Pay per Click means that a company pays a set price for every person that clicks on an external link and gets directed towards its site.

And by using this method of advertising, it means that control can be acquired of the advertising spend reviewed on literally a minute by minute basis.

Traditionally, a marketing team would come up with an ad campaign, buy the space in the relevant media and then sit back with fingers crossed, hoping that the leads would start rolling in. In all, with some campaigns, the time from inception to seeing the ad in a magazine say might have been as long as four to six months.

Nowadays, you can conceive and activate an online campaign in hours, and then see the results in minutes. This has passed onto the marketing tem an unbelievable sense of control and power, because it can quickly calculate which words, offers and external websites are working.

Which put simply means that less money gets wasted, because less of it has to be committed to see if a campaign is viable. And this is where that great term, return on investment, comes in. ROI is a simple calculation which determines that for every pound spent, a proportion is paying for the ad and associated costs, and a further proportion is profit. And if the ROI stacks up, so does the campaign.