The SEO companies UK is a sector of the digital marketing industry is one which looks after one of the many facets of owning and running a website, but there is at the moment an interesting development which has many parts of the industry looking a tad embarrassed.
The issue is currently aptly demonstrated by the providers of urls – mainly hosting companies – which are reminding their clients that the new url – xxx – is about to be launched.
Now, we all know that xxx is not for the granny, or the kids. It’s for the adult entertainment industry and reminds everyone that the internet’s development was driven by the porn business, and is still the biggest player online.
This is a slightly embarrassing reality which is nicely tucked away by most SEO industry practitioners. It’s a massive elephant which sits in the middle of the room and is ignored by everyone.
And you can see the dilemma for the url providers as they struggle to have it both ways. Choose your xxx url now they scream out; don’t miss your chance to get your adult site positioned properly in the market place. Slightly less loud, but equally significant, is there slightly more measured approach to customers that certainly don’t operate adult sites and don’t want their brand to be associated with one. You can see their argument: a major food retailer for example which is suddenly running, apparently, a online sales operation that leaves nothing to the imagination!
So there you have it – the url providers seem happy to have it both ways, which reflects the internet itself. None of us like to see the elephant there, but sat there he most definitely is.
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