PPC Remarketing is one of the most interesting additions to Google AdWords and an effective way to staying engaged with your target audience.
If you’ve been using remarketing as part of your AdWords strategy, then you it’s likely you will have seen the benefits it brings to your conversion rates and how easy it is to keep your messages in front of your target audience.
However, you will also know that implementing Remarketing doesn’t guarantee an increase sales and you may pay twice to acquire the same customer. So you will never know if the person you are targeting was ever going to come back to your website and convert anyway. This is one of its downsides and for many websites, the conversion may take place months later which means your Ads don’t have an additive effective on your visitor.
Despite this, Google Remarketing has tons of benefits and they include easy setup and a CPC pricing model that is easy to manage. It also allows you to reach a wider audience within the Google network and management of remarketing is within the same interface as your Google search and display networks.
According to Google, Remarketing can radically improve your ROI and one of its key benefits is the ability to keep your brand at the top of the minds of your visitors when they are ready to buy. You can use various targeting methods that include interest categories, demographics and even keyword campaigns.
In this post we will be talking about tips that you need to undertake to make remarketing successful for your organisation:
Get at least 100 visitors
Before you can commence a remarketing campaign, you will need to have at least 100 people in your list and the sooner you get the code installed on your site, the quicker you will be able to start building your list. Even if your campaign start date is later, you can still install the code because lists take a long take time to build so implementing the code early will give you a good head start.
Use the Google Analytics code only
Installing remarketing in the early days was a time consuming process and the only way to install it was via AdWords. A separate piece of code had to be installed to each page of a site in order to build lists. Then Google released an update that allowed advertisers to make a change in the Analytics code which was to be implemented across the website.
However, many advertisers who did this still left the AdWords code on their websites alongside the Analytics code. So it is important to run only one code and because Analytics provides you with more flexibility, it is the code we recommend.
Refine websites showing your Ads
One of remarketing’s compelling features is the ability to see sites your Ads are running on and you can utilise this information to refine continuously where Google is placing your adverts as well as find better sites that will work harder for your business. You can see this data by going to the Display Network field and then selecting the sub tab for Placements. By continuously refining sites in your list, you will managing your account much easier and will get better results from your campaign.