Search Engine Optimisation or SEO as its commonly know is the way we create our websites to be analysed by search engines, so that when a user types in a product , service or information that they’re searching for, our websites, if created with clever SEO can be at the top of the list, where the most popular links are clicked.
There are so many tips in how to create great content that is SEO friendly, so here I’m going to explore in a series of blog posts, what really works and what is new for 2011, so you can be top of your game and (fingers crossed) top of the search engine rankings.
Firstly, let us think about the wording and structure of the web pages. This is a difficult subject, when people click onto websites they don’t want to read through waffle, they want to find what they’re looking for in a matter of seconds, and tests have shown that people tend to look towards the top left hand area of the page. Here you should have a headline that grabs the reader’s attention and encourages them to read on. Next should be a short concise paragraph about what you provide, including words that you believe your customers will put into a search engine to discover you by. This confirms they are in the right place.
If you need to provide a lot of information or if yours is a technical and specific market, summarise at the top of the page then move on to a more in depth piece.